Jennifer Lyon


Wednesday, January 27th, 2021
Rebranding Cover Decision, Pre Order Special & A Blooper

Why I Rebranded the Cover for the Boxed Set of the Savaged Illusions Trilogy:

When I published the first two books of the Savaged Illusions Trilogy, I had all three covers made and I loved them. That was in 2017. By the time I was able to published the third book at the end of 2020, the covers had aged out. However I used the third cover I already had for two reasons:

  1. Consistency in series branding. I knew that most of the people buying the third book would have read the first two with the original covers, and so I kept it consistent by using the third cover that matched the first two.
  2. Cost. Budget is always a factor. It shouldn’t be the only factor, but it matters. Because this was the third book in a trilogy, it wasn’t going to suddenly be a runaway bestseller on it’s own. It’s success was directly tied to the first two books in the series. This was not the place and time to invest in a new cover.

However once I put the series into a boxed set, I decided to rebrand the cover for that. I did this for two reasons.

  1. Marketing.  The first set of covers attracted buyers who liked that look. But this is 2021 and I wanted to create a more modern impression to reach a new demographic of readers.
  2. Cost Effective. Since all three books are in one boxed set, it does have a possibility to take off. It’s worth the investment in rebranding to see if it will payoff. As a stand alone, it has a higher potential for a return on my investment, than as the third book in a trilogy.

I’ve chosen not to recover the original three books at this time for two more reasons.

  1. Cost. Recovering three books in both e-book and print versions adds up. If I want to change the covers on the interior files at the vendors, that adds more costs. At this moment, it’s not really a return on my investment, but that’s always a decision I can revisit.
  2. Time. Everything we do has a time cost.

I wanted to be straight up honest. Will it work? I don’t know, but it’s good to try variations to test the market and see if sales will increase.

And so, with that, here’s the original covers.

And here’s the updated rebranded cover for the boxed set:

I’ll let you know if I think it helped to “rebrand” the cover in the boxed set.

Pre Order Special

For anyone who hasn’t read the series, I have a Pre Order special price of $3.99 at all the vendors. After the book releases on February 22nd, the price will go to $6.99. (*Note: Most vendors will change the price on the 23rd, but I’m not sure when Amazon will change the price–they operate on their own timeline.)

Here are the Pre Order Links:

Amazon: https://www.amazon.com/dp/B08TRVYCLM

B&N: https://www.barnesandnoble.com/w/savaged-illusions-the-complete-series-jennifer-lyon/1138667115?ean=2940162274797

Apple Books:  https://books.apple.com/us/book/savaged-illusions/id1550160130?ls=1

Kobo: https://www.kobo.com/us/en/ebook/savaged-illusions-the-complete-series

Google Play: https://play.google.com/store/books/details/Jennifer_Lyon_Savaged_Illusions_The_Complete_Serie?id=k6wWEAAAQBAJ

My Blooper

It took several days to figure out why my book wasn’t searching out on Amazon. Yesterday the lightbulb went on. I had uploaded my book with a wrong word in the title. <Insert Face-Palm Here> So instead of “Savaged Illusions, The Complete Series” I set it as “Savaged Illusions, The Complete Set.” Truly, a boneheaded, amateur hour mistake. I know to check and double check the title, but…mistakes happen. I fixed it yesterday, and hopefully it’s corrected today.

I’m laughing now. I wasn’t as amused when I couldn’t figure out why Goodreads and Bookbub couldn’t “see” the book on Amazon.

Bloopers happen. As long as they’re fixable, it’s all good.

Is any of this helpful to you?

6 comments to “Rebranding Cover Decision, Pre Order Special & A Blooper”

  1. B.E. Sanderson
    Comment
    1
      · January 27th, 2021 at 5:47 am · Link

    I love your covers. Just sayin’. I hope the new look for the box set will garner you a ton of new readers. You and the series deserve them. Hell, all your books deserve to be discovered by more readers. Yay for catching the blooper before it went live!

    My bloopers… I sent Up Wish Creek for its first print run with no page numbers. And several times I’ve referred to my SCIU series as Serial Crimes Investigative Unit instead of Investigation. Bloopers happen. Another blooper that wasn’t mine, but was funny… My proof copy of Fertile Ground arrived with someone else’s cover on it. Thank goodness that didn’t go live. :shakes head:

    Of course it’s helpful. Some day I might be in a position to update my own covers. I’ll be interested in hearing how it goes for you.



  2. Silver James
    Comment
    2
      · January 27th, 2021 at 8:53 am · Link

    I like the originals but totally agree on your reasons for updating the boxed set. It’s more…contemporary. The changes in fonts, etc. looks…well…updated. LOL Anyway. I’ll be curious as to how it does. My big blooper and I haven’t fixed it yet becaues I forget and it’s not like I’m selling a ton of paperbacks, is that Moonstruck: Lies says Moonstruck: Secrets on the spine. Oops. Maybe when I hit submit I’ll do a quick email to Only to nudge her to fix that. Or not. I haven’t sold paperback copies of any of those books in…years. Literally.

    Do you upload to the individual sellers yourself, or do you have someone do it? Have you considered using Books2Read as a universal landing page for all the sales outlets? I think you can use B2R without using Draft2Digital to upload because I got a sales newsletter from…Sourcebooks(?) that when I clicked on one of the books, I ended up at B2R. I use it and find it handy. Just a thought. :)

    If I ever decide to pull my books from Wild Rose, I’ll recover them but I get family rates so it’s a little cheaper for me. ;)

    Keep us posted!



  3. Viki S.
    Comment
    3
      · January 27th, 2021 at 4:21 pm · Link

    I love the new covers for the boxed set. I think it’s smart to change it up. I understand the marketing point of view.

    I’d write more but have been behind all day.

    Have a good evening and I have Maggie in my prayers.



  4. Jenn
    Comment
    4
      · January 27th, 2021 at 6:56 pm · Link

    B.E., thanks on my covers. I’d love if all our books sold lots of copies!

    Okay, your bloopers are understandable. But the proof copy of Fertile Ground with someone else’s cover is a shocker, and funny now (probably not then!) Weird stuff happens.

    Updating covers isn’t cheap, so I hear you. I’ll definitely keep you all updated on my experience. As we all know, it’s very challenging market right now. I don’t know if that’s going to change or not.

    Happy Hump Day!



  5. Jenn
    Comment
    5
      · January 27th, 2021 at 7:08 pm · Link

    Silver, Exactly. I was going for a fresh, sexy updated look. The first covers I was trying to convey the romance amid the challenges of a rock star career. That’s a little much for a cover to do :-)

    Again, it’s easy to interchange those words. I think writers do that more than most too. I agree, I don’t stress as much if it’s a blooper on the print version. You’ll get it changed when you have the time and focus for it.

    I do all my own uploads except for Apple (don’t have a Mac and my formatter does it) But that’s a great tip on Books2read. I’m making a sticky note to check it out. I also have a Draft2Digital account I used for one thing, so I’ll take a look tomorrow.

    Your family discount is awesome :-)

    Happy Hump Day!



  6. Jenn
    Comment
    6
      · January 27th, 2021 at 7:10 pm · Link

    Viki, thanks on the covers.

    Hope your day isn’t too stressful. I hate feeling behind.

    Thank you so much on Maggie. That really means a lot to us.



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