Selling Motivation is pretty big business these days. You’ve probably heard all the big time gurus who’ve made millions off selling motivation: Tony Robbins, Rachel Hollis, Dave Ramsey and a quite a few others. There’s a whole slew of folks out there happy to sell us motivation. They’ll offer an online class, personal coaching sessions, workshops or expensive multi-day conference.
They swear they can motivate us to fix our body, health, job, marriage or finances in five easy steps.
We can buy motivation anywhere these days. Seriously, motivation is big business. If you’re not convinced, take a look at the diet and fitness industry. Motivation is HUMONGOUS there.
Motivation is selling a dream to the buyer while enriching the seller. That’s all fine. Motivation is a great way to jump start a project, or help us keep believing in ourselves, or sometimes, or just give us a kick in the backside. Motivational events are also great places to network with people who have similar goals.
But you know what Motivation gurus can’t sell us?
Internal Drive. We either have it for our dream goals or we don’t. It’s internal, meaning its derived from our mind/body/spirit, not from an external source. Internal Drive is the fire in our belly to do the steps to achieve our goal no matter what.
Even when it’s boring.
Even when it feels overwhelming and impossible.
Even when we make mistakes, fail and have to start over again and again.
Internal Drive will push us. Internal Drive is the voice in our head that nags us back to the project, the voice that wakes us in the night, demanding we figure out the answer to the problem.
Motivation fades away.
Internal Drive won’t let up until we finish.
So sure, when we need a small push to get over a hump, or to network with a community who have similar goals as us, motivational gurus or groups can be helpful. They may even be worth the investment.
But when we want the staying power to achieve long-term success, we need to look inside ourselves for internal motivation.