**Edited to change title and add graphic
These days, I have a lot of advertisements popping up on my social media that are variations of online classes promising The Secret.
The secret to writing faster.
The secret to a bigger email list.
The secret to cracking the code to becoming a bestseller.
I’ve fallen for these. It’s always when I’m feeling desperate for a faster, easier process than the one I have. And you know what?
It’s B.S. because THERE IS NO EASY BUTTON TO SUCCESS.
I’m sorry, there just isn’t.
So instead of believing the promise of an easy button, we can:
Writer faster by sitting our butts in the chair and writing. Over and over, every day that we can, until all those words build into a book. And then we edit, rewrite, and do it all again until we have the best book we can create.
To get a bigger email list, we must write gripping books over and over, create content that subscribers like to get in their newsletters and have patience. Lasting success is rarely instant. Give it time and learn from trial and error.
To crack the code to becoming a bestseller…come on guys, if there was a code or magic elixir, I wouldn’t tell you for free. I’d make you buy my online class, and we’d all be bestsellers Just like if there was a get-rich-quick scheme that truly worked, we’d all be rich. The things you can do; write compelling books consistently, release as often as you can, create a solid marketing strategy to get the word out, and say a prayer that readers will love your books enough to spread the word. Because readers are the ultimate and treasured key to the bestseller lists.
To be clear, I’m all for classes that help. Like workshops to build, develop, or sharpen craft. Or taking an online class with an experienced author or publicist to understand the different between marketing and publicity, and how to use them to promote your titles. FYI, the stripped down, overly simple explanation of the different between marketing and publicity is:
Marketing is paid promotion (like buying ads, paying for a blog tour, etc.)
Publicity is free (like people posting, tweeting, or talking about your book)
There are great classes out there to take, but if we’re looking for the easy button to success, then let’s all say this together. “THERE IS NO EASY BUTTON.”
Accept that it’s hard, shake off the fears and insecurities, and do the work!